Rimmel London will feature Binky Felstead in its new Sunshimmer advertising campaign. The actress is the star of the UK’s hit television series, Made in Chelsea.

Rimmel says Felstead is a ‘girl about town’ who epitomizes the brand’s eclectic London style. Her great personal appeal and London connection also means she is well positioned to communicate the key brand values.

Felstead will appear in the advertising campaign for Rimmel’s Sunshimmer collection, beginning February 2014 – bringing her British flair to the brand. The campaign will include print, online, and in-store ads.

The campaign will also debut Sunshimmer’s newly redesigned packaging, along with two new products: Sunshimmer Pre-Tan Exfoliatior and Sunshimmer Instant Tan BB Skin Perfector.

Sunshimmer Instant Tan BB Perfector delivers all the bronzing benefits of instant tan, plus the skin-perfecting benefits of a BB cream. Sunshimmer Pre Tan Exfoliator leaves skin smooth and moisturized. Both products will launch in January 2014.